"What is your heart’s desire?"

Many people come to New Orleans to find out. We’re not talking about Bourbon Street, but desire in the broader sense. Tennessee Williams’ masterpiece A Streetcar Named Desire is all about the passionate but opposing desires of two strong-willed characters who cannot let them go. (Yes, there really is a Desire Street, one block down from Piety, but no longer is there a streetcar that runs there.)

Knowing what you really want is essential. New Orleans can give people the permission and freedom to discover what they truly desire. That's why some people say they not only love this place, they need it. It is magical. If New Orleans were an emotion, it would be Desire.

And if New Orleans were a color…? Or an ink...